Bloggin’ For Wedding Vendors

Every Post I write has specific objective, whether it’s to inform, to teach, or to prove something to work, I write to create something useful for my readers.

Most people still don’t trust blogs as a form of marketing, or think it’s not worth the time and effort, or whatever excuse they’ve made up in order not to jump into bloggin’. So this post is for those of you…

In my Houston DJ website, I recently published an article promoting the upcoming Houston Bridal Extravaganza Show, the main objective is, of course, to inform my readers and to make them aware of the show and how successful it can be to attend. I think all brides will find it useful, so I promoted it because I believe in it. The Search Engine Optimization (SEO) objective is, of course to rank high for the words Houston Bridal Extravaganza Show, on the search engines and have the brides click on my link and get some free publicity that way.

This can be referred to as white hat SEO, since I am not doing anything illegal or anything that goes against any ethics. I am simply using the power of my blog to put my website in front of where I think the brides will go, by providing valuable information to them… as a result Google.com awards me with a very high ranking for my website.

Want Proof?

Google (without quotes): “Houston Bridal Extravagazna Show”, “Bridal Extravaganza Show”, or “Houston Bridal Extravaganza” and see the results for yourselves. Also notice how you will get different results for each set of keywords.

If you notice, my DJ in Houston Website, FHPEntertainment.com shows up in the top of the search results (in cases over huge corporate websites like the Houston Chronicle: See Picture above), and that’s only because of the length of time that I’ve been bloggin’ consistently. Again, the hardest part is getting started.

So, this is just one of the perks of consistent bloggin’, building up great content for both the search engines and the readers.

Oh, and of course the end results is, more visiting my website, seeing my name and face, and of course getting to trust me because I’m everywhere.

Happy Bloggin!

–
DJ Francisco
Bloggin DJ in Houston

I am NOT a search engine marketing guru, but I hold #1 and #2 spots on all the search engines for ALL my targeted keywrods.

Ranking high on the search engines is crucial if you do any kind of online marketing. The people who know the secrets want to charge you an arm an a leg for something they cannot guarantee. Once you stop paying them, you lose out on the benefit and you see your search traffic and website visitors die down.

Blogging allows you to keep your website up to date. Just by writing at least once a week, you can keep your search engine rankings and your search traffic at a constant level and you don’t have to depend on your online marketer for your website’s success.

Here are a few tips to consider if you want your search engine traffic to remain at a constant level.

1. Post to your Blog Often.

   Search engines want to give its users, the brides (or anyone using the search engine), the most up-to-date results as well as the most relative results when they search for something. The rule of thumb I use is, the longer I go without posting to my blog, the lower my search engine result will be. Ideally I would like to post an article every weekday to my blog, but in reality I only get to do so about once or twice a week. Also, if you establish a fan base for your blog, they will expect to read from you often. They want that free, valuable advice you have to give them. Some visitors will even rely on what you have to say. Even though at first you may think this is not good for your business, it is. Giving away, free valuable advice helps those brides that are about to make a decision.

2. Target a Wide Variety of Keywords in your Titles.

   The bloggers with most creative minds will prevail here. Being creative is key to gaining getting a successful blog going. Everyone is creative, everyone has a unique twist to things, it’s just a matter of trusting yourself and doing it. Especially if it’s different and nobody has done it before. In a previous post, How to find Related Search Engine Terms, I give you an idea of how to find some popular keywords, I even gave you some of mine so you can just change it to fit your niche inside the wedding industry. For example, I am running a series of blog posts that pertain to a specific venue and adding what I do to it. Let me show you.. Now this may seem like something easy to come up with, but who do you know that’s doing it.. Nobody? I thought so.. Again Easy to do, it took some creative thinking on my side (patting myself on the back) and it has worked like a charm.

   Examples: Paraiso Marabilla Wedding DJ in Houston, Bella Terraza DJ Houston, and Sweetwater Country Club DJ.

   Whenever the people search for either of those venues my website comes up, whenever they look for a DJ that has DJ’ed that venue i should be one of the first websites to come up.

3. Install All in One SEO Pack for your Wordpress Blog.

   This one plugin for wordpress does all the SEO (Search Engine Optimization) for you. You just install it and it does the rest. I’ve noticed about 20-30 more visitors to my website since I installed this tool. So all the keywords that I am targeting are getting ranked pretty well in google.com. Again, Search Engine Optimization is critical for getting your blog listed on the Search engines and this does EVERYTHING for you. Without this, the previous step is useless

4. BONUS TIP:

   Always, always, always… Aim to help someone with your experience. If your blog is not about helping others, it will never succeed no matter how far high in the search engines you get it. SEO is for the robots that crawl your webpage, but good, juicy, helpful content is for the readers that land on your site. Think of it this way, brides are absolutely clueless about weddings, if you give them a golden nugget that saves them time, saves them money, or saves them both… you will hold a place in their mind and fighting for mind space is what all marketers are aiming to do. Once you are in their mind as someone they can trust… you’ve made a happy customer.

Blogging success, like anything else, does not require a brain surgeon…err marketing guru, just a little work and determination. Follow the 3 tips above and you are on your way to reaching success through blogging.

Happy Bloggin!

–
DJ Francisco
Owner and Blogger of a Wedding DJ in Houston Blog

This past weekend, June 7th 2008, I showed up at my wedding, greeted the Wedding Coordinator, Mandy Millen from Every Little Detail, who did a great job and was there working great as a team with me. I would highly recommend her to anyone looking for a Wedding coordinator who is on top of things.

Then the photographer showed up and I was pleasantly surprised to see Dave Jones, who I’ve never formally met but always ran into at all the NACE Meetings that I’ve attended. It was a pleasure to finally formally meet him . He mentioned he had a blog, gave me his card and this morning I checked out his blog, which included pictures of the Recent NACE 50th Birthday Celebration in Houston. His pictures are amazing. I was there and he really captured some great still shots of that day. I looked at his blog this morning and let me tell you, this man has an eye for photography. His pictures are great quality, colors are very vivid and the images are unbelievably beautiful. I added a link to his blog on my Vendor Blog Links Section, just to the right of this page and you will see a link to his blog, where he showcases a few of his beautiful pictures.

Happy Bloggin!

–
DJ Francisco,
Blogger Wedding DJ in Houston

Did you know you can strategically use your website to track your Bridal Show success?

If you are interested in knowing how successful a bridal show is, then you must read on!

If you are like any other vendor out there, chances are that your current system for tracking how successful a bridal show is, is by asking the bride, when she calls you, how she heard about your services… right?

To which she responds either, I don’t know, from an online inquiry, a Google search, I’m on your website right now, a friend referred her, or from ‘one of the bridal shows you did.’

I got the last answer even when I did not attend any bridal shows, so how effective is asking the bride? Not so effective, and that’s probably the reason you don’t ask them anymore.

So what do I need to track bridal show success?

1. Set up a Landing page for your Bridal Show and send bridal show attendees there.
2. Next, you will need to set up an account on Google Analytics so that you can track how many people visit the landing page.
3. Finally, you will need a Constant Contact - Free Trial or you could use our Email Marketing Software but it’s only open to select customers that are interested in it.

The Process?

The Landing Page

So the first thing you need to do is create a Landing page on your website and DIRECT visitors of that Bridal Show directly to that page. Usually a postcard, price list, or coupon with a direct link to that page (Not your main page) does the trick. Have a special offer for visitors of the bridal show as an incentive for them. Brides love to feel like they saved money and they love to get stuff for free! Well, then again who doesn’t.

I have only attended the Bridal Extravaganza Show in Houston and the first time I attended, back in January 2006, I realized I need a way to track exactly how many brides I was able to book as a result of having a booth there. I created a simple page with the benefits my brides were going to receive from using my services. Experienced Master of Ceremonies, Elegant Entertainment, Bilingual Announcements, Great Dj with Great Music, etc… I place that page to where only those brides can access it and I place that web address on my price sheet or on my postcard. Then I told them to visit that website to sign up for the Discount, raffle, special offer, etc..

The website I used for my January 2008 Bridal Extravaganza show was http://www.fhpentertainment.com/be-offer. It does not have to be extravagant, but it does have to be well thought.

Next, I experimented with different offers. Free Bubble Machine, Free Basic Lighting, $100 Discount if they booked within a few weeks of visiting my website, a raffle, etc… They all worked almost the same. The discount worked almost to well.

Finally I asked them to Take Action. I put a form at the end of the page where I ask for their Name, Phone Number, Email Address, and Wedding/Event Date. This form submits their information into my Email Marketing Program; Ex. Your Constant Contact Account.

Tracking with Google’s Free Analytics Program

This is a Fantastic tool to use. It’s free, it does a great job of tracking where your visitors land and where your visitors exit your website, and you can set up campaigns to measure your website’s success. But campaigns will not be covered in this post. That would just make it too long to read. 

This is very powerful information because you will not only see how successful your bridal show presence was, but you will also see how well your website ranks, how many visitors you are getting a day, where are they coming from, where are they leaving, are they visiting your website and NOT CALLING your or EMAILING you, etc…

All successful online marketers use some form of analytics program. You should too!

Email Marketing Program

The great thing about using an email marketing program is that you can set it to automatically respond to your bride with a personalized email. So the instant she clicks on that submit button, she has a well thought out email sent to her directly letting her know how excited you are that she contacted you, how you look foreword to working with her and that you will be contacting her soon. And you will. Also by having your email in her inbox, she will easily remember you and know who you are: “The one who immediately replied to her inquiry.”

Another great thing about using an email marketing program such as Constant Contact is that you have a manageable list of brides in one location where you can keep track of and you will know that all those brides came from one source: A recent bridal show you attended.

Summary

That’s the 1-2-3 Punch I’ve used to great success tracking those brides that want your information first before they book you as well as those brides that in the process of choosing between two vendors. The only difference, as stated before, is that I do not use constant contact, I actually use my own email marketing program which I feel is a lot better and EASIER to use than Constant Contact.

Initially all this may seem like a lot of work to do, but it’s not. Once you go through the registration processes, all you have to do is update your Landing Page and if you’d like you can create a new list in the email marketing program you decide to use.

Using this system you will not only know how successful your bridal show was, but if you set it up correctly and use some great compelling words in your Landing page, you will even convert more Non-Bride Customers into clients.

Happy Bloggin!

–

DJ Francisco
Blogger at a Houston DJ Company: FHP Entertainment

So what exactly are Landing Pages?

You learn something new everyday, that’s the great thing about life, just when you think you’ve got the hang of something, you find out there is a better, faster, more effective way to do it.

Today I am truly inspired by one small change I made to my website that literally, overnight, improved my responses… I am still in shock of happiness for this discovery…

What did I do ???

Well, first let me give you a background story…

I subscribe to a lot of blogs, newsletters, and websites which have great information that helps me on many things; my website, my personal life, my search engine marketing, etc.. Now I don’t read them all everyday, but I do read the headlines and if there is something appealing or eye-catching, I will read the rest of the article. Realize that your customers do the exact same thing.

A few days ago I received an email that Stompernet Going Natural 3.0 was about to be released. Now I’m sure a lot of you have no clue what Stompernet is. Let me give a small explanation.

Stompernet, according to their website is…

It’s a shortcut to making money online. It’s a business-building library of cutting-edge content. And it’s a network of like-minded entrepreneurs who constantly compare notes on how to run a successful online business.

It’s an unfair advantage over your competition.

StomperNet is many things, but it boils down to this. It’s THE program that teaches you everything need to know to start, grow, and explode your online business.

No matter how you make your money online.

And to prove their success, they released a video that will really make you question your website’s design and usability structure.

It made me question mine and I thought I had a pretty successful online presence.

Watch their video and find out for yourself, just a small warning, the video is over 50 minutes long of really good information, stats, specific examples, specific adwords tricks, eye tracking tests, etc.. you can use to improve income.

Watch the videos here: Stompernet Going Natural 3.0

I watched it and did JUST ONE THING as a result of watching the videos and overnight I had 4 inquiries for future business. To put that into perspective, my last method averaged 4-6 inquiries a week, last night I received 4 in just a few hours of implementation. I’m filled with joy!

What did you do?

I improved my landing page…

What is a Landing Page?

Ok, that’s too much info, what the heck is a landing page anyways?

A landing page… are you ready for this… is where people land on your website…

BUT… It’s critical for your online success. WHY?

Because most of your website visitors will NOT visit any other page, so you get just one try… EVER… to convert them into cash…. err customers.

So, again, are landing pages important?

no…

THEY ARE CRITICAL!

What are some different Landing Page Examples?

For starters, your home page is naturally a landing page, it’s probably your most important landing page.

If you have no technique for capturing your visitors, then you are missing out on A LOT of extra income. People who come to your site as a result of your business cards, your search results, your magazine ads, your newspaper ads, your mail outs, they all visit your home page as a default.

Remember, you just have one chance to capture them…

Here are other ideas for landing pages, however they do take a lot more work and brain power, but the results are worth it.

I created a few different landing pages on my website for different occasions, and here they are.

• For Email Marketing
• Trade Show Marketing (Ex. Bridal Extravaganza)
• Adwords Campaigns
• Magazine Ads (Ex. Premier Bride)
• Weddings and Quinceañeras (My Specialties)
• Business Cards (Started it but dropped it)
• Preferred Vendors

The idea behind all this is that I wanted to have a way to track all my marketing dollars and to see what was working the best so that I could spend the bulk of my marketing budget on. As opposed to blindly spending thousands of dollars and not knowing if it worked or not.

How does it work and why?

Now, to make it easier for me, I used the main basic idea for all my landing pages, and in most part the same information…

I Gave them an offer, an incentive, a discount, or any other motive for them to either call me or give me their information so that I could contact them.

That’s it! That’s the magic behind it… well I also added the benefits of selecting my service over my competition… But everyone does that…

Hmm… come to think of it… many people also think of giving away a discount or an incentive… so what’s so different and specail about mine?

THE placement (architecture) of it!!!!

It’s accessible, it’s visible, it’s THE ONLY ACTION they can take at that time…

To be exact here is what I did.

I added a form, right after all the benefits I offer

And at that time, once they get all the great information they want, that is the only action they can take, so they DO!!!

Visit the website so you can see for yourself: DJ in Houston.

Well, this turned out to be a long post, longer than I expected, but I was motivated, what can I say. I just found out something that created a lot of joy in my life.

Happy Bloggin

–
DJ Francisco
Blogger at http://www.FHPEntertainment.com

A recent poll on Problogger.net, What is the Biggest Source of Traffic to Your Blog?, reveals the current method most bloggers are getting their traffic. It’s no surprise that 46% of the bloggers who participated on this poll get most of their traffic through Google.

See the results to find other ideas to generating traffic to your blog. Social Media (Myspaces, Facebook, Stumbleupon, Digg, etc…) is in second place and those are the easiest ways for beginning bloggers to get traffic to their webstie. The name of the article is Where Bloggers Get Their Biggest Levels of Traffic, and you can find i Here.

Happy Bloggin!

–
DJ Francisco, Houston
Wedding Vendor Blogger

Many people who live in the offline world have a hard time understanding how a blog can drive traffic to their website. Some see blogs as a waste of time and others think it’s hard to keep up with a blog. They lose motivation so they stop posting to their blogs and as a result start to say that blogs don’t work.

The mentality is different from running your business offline and running your blog and business online. And changing your mentality from what you have worked so hard to do over so many years to incorporate new technology is hard, extremely hard as John Chow states in his Blog.

So understanding that Blogs are the Holy Grail to online marketing may be a bit hard to swallow. Well they can be if you work them correctly and understand how they can increase your current traffic.

Here are 10 Ways Blogs will increase Traffic to your Wedding Website!

1. Host your Blog on Your own Domain
   Your blog is going to bring in a lot of traffic, there is absolutely no doubt about that. However if you start a blog away from your domain name, guess where all that traffic will go to? You guessed it, it’s going to your blog, where ever it is. It’s not going to magically transfer that traffic over to your website. Additionally, it looks less professional to have a blog in one place and a business website in another place. It feels like there’s two of you and it could potentially lead to distrust.
2. Participate in Related Forums or Blogs
   Remember you are trying to establish an online presence and provide us with a little bit of your experience. Don’t worry, nobody is going to steal your ides, besides most ideas are not new nor are they original, they are all borrowed, so why not share them back. What it will do is establish yourself in the minds of your readers, whether they are brides or other vendors / bloggers, as an expert in your field. And if your participation is of high quality, then you will gain followers, who want to know what you are all about, back to your blog. Since most bloggin platforms and forums allow you to place a link in your comment, the more you participate in forums or blogs, the more links to your website you will create, and back links to your website are very important in building traffic to your website.
3. Cover topics that need attention NOW
   If you have strong beliefs about a particular topic in your industry or a current event. This is the place to vent it out, express your beliefs on the topic, and share your thoughts with others might (or might not) agree with you. For example, I believe that a DJ’s is very important in the outcome of a wedding, so I would hope and expect that other DJ’s do a lot to prepare for a wedding both professionally and personally. A lot of problems come because of personal misunderstandings, so I believe that wedding vendors should invest A LOT in their personal development. Depending on your topic, you too can voice your opinion on things like that and additionally on current events.
4. Quality Content (Can’t stress that enough)
   Quality content is key. If people can read your blog, understand your view, and feel like you are providing them with a value, an answer to their problems, then they will want to come back for more.
5. Create Some Buzz
   Attending a bridal show? Do you have a current discount this month? Did you make the cover of a local newspaper? Are you launching a new product line? Are you expanding your services? THEN Blog about it!!! People want what’s new and on the cutting edge.
6. Build and use and Email List
   Email Lists… all blogs and online businesses should have one. They are a great source of traffic to your website and for some businesses they are the bloodline to their success.
7. Do an interview with someone well known
   This serves as two purposes. One, you feed the person’s ego, which will motivate him to talk about you and your interview as well as where they can find it (Hint: Your Blog). Additionally, it connects you and puts you on the same level as that person’s perceived image. This is called social proof. Most people feel they can trust you easier if they have proof that others trust you.
8. Be the first in your field to build a quality blog
   Don’t just be the first in your field to have a blog, be the first to have a quality blog. A blog that updates it’s content often and provides answers to problems or helpful advice. Your audience will be brides that NEEEED good advice and help on something they have never done in their entire life. Be the go to person in your field. In turn, they will tell their friends and family about your website and your blog. Again, if your blog is in your website this applies if it’s off site, then chances are they will be directed to wherever your blog is.
9. Join the Social Networking Medias
   Facebook, Myspace, Linkedin, del.icio.us, StumbleUpon, Digg, Technorati, etc… these are all terms you must familiarize yourself with and join these services. There are many more and they all can and will drive a lot of traffic if help them, help you. I got 6 Weddings of Myspace alone, in 2007.
10. Be Patient
    Patience (lack of), the #1 killer of success. If you stop watering your seed just before it breaks through the ground, you will never be able to enjoy the benefits of your hard work. Bloggin Works, I know first hand, and there were many, many, many times where I asked myself; “Am I wasting my time? DJ in Houston: Google #1 Ranking (on 04/29/2008). I’ve had not only online success but also offline success. I’ve gotten calls from newspapers asking me for advice on something related to the wedding industry, which drive more traffic to my website.

These Ten Techniques for driving traffic to your Wedding Vendor Blog are a compilation of what I use to drive traffic and from advice I’ve gotten from other, more established bloggers. One article I read was 5 Ways to Increase your Blog Traffic by Darren Rowse:ProBlogger.com and the other, post is by Seth Godin’s 54 56 Ways to Get Traffic to your Blog, which is also linked to from Darren Rowse’s Blog. Since they helped me out just by reading their articles, I link to them as a thank you and so other readers, like yourself can visit their blogs.

Happy Bloggin!

DJ Francisco, Houston
Wedding Vendor Blogger

[By: Tom Kulzer]

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

* The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.

* List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?

* List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?

———————-

Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://www.AWeber.com

Here are the top ten reasons you you should begin bloggin’

10. Because you can Promote your Service or Products

This should be done tactfully tastefully. The last thing you want to do is turn you blog into a spam blog or an self advertising posting page. But don’t be afraid to stand up for what you believe and how your service solves certain problems, as an example.

9. Because you love to express yourself

We all have a voice and we all want to be heard. Bloggin’ gives everyone that freedom of expression that the great US of A is known for. By expressing yourself, through your blog, brides can get a feel, a sense of how charming and intelligent you are. After all, brides and any other client buys if you reach their emotions, get them to trust you, and if they feel you are the best choice there is.

8. Because you can establish yourself as an Industry Leader

Leaders Lead. Leaders know where they are going and what they are after. Leaders know how to solve problems. Leaders are trusted. Brides look for the industry leaders. nuf said…

7. Because it’s ZERO-DOLLAR-MARKETING!!!!

Blogs cost nothing but time to keep up with. You don’t have to pay anyone to blog. You can but you don’t have to. You can do it yourself. You don’t have to worry about how much space you have to run an ad. You don’t have to limit the amount of words you can use. You really don’t have any ‘real’ limits. Just the limits you put on yourself. The most popular bloggin programs are FREE. Installation is FREE, if you are technically inclined or if you have a great tech support on your website host.

6. Because you can Network with other bloggers

Bloggers love to network with other bloggers. They will read each other’s blog and make comments on their buddies blogs, add their view about a particular topic, add their insights to the industry, promote other vendors they believe have great service, write a blog post about another blogger, etc… Bloggin’ is the new Secret Society, except it’s all over the internet.

5. Because you will get ‘wider’ search engine exposure

The more you post to your blog, the more content you will have accumulated, the more the search engines will have to chose from, the more traffic you will generate. Typically when you blog about your industry you will cover many words and keywords and search terms that you would never know your brides were looking for.

Here’s a quick summary of how this works. A bride is looking for a particular wedding services, product, or to solve a particular problem. She opens up Google.com; types in a term, search engine phrase, or keyword; gets all the Google.com Results; and clicks on the ones she likes or the ones that seem to do the best at solving her problem. Those keywords are the ‘gold nuggets’ we want to target. How to find them is beyond the scope of this blog post. In my case, I run a DJ company, the ‘gold nuggets’ brides used to get to my website was Wedding DJ in Houston. Now that was an ideal keyword, but in the real world of Google.com, not every bride will use that exact phrase. They will use anywhere from Wedding entertainers, wedding music, dj companies in houston, what’s the best dj in houston, etc… and those, each, return 100% different results from the other. I also posted an article titled “Related Search Engine Terms” where i went into detail on some of the keywords my Wedding DJ Blog attracts form Google.com and Yahoo.com

4. Because you can achieve a Higher Search Engine Ranking

Google and all the search engines, like all the brides that use it, are looking for quality, authoritative websites. As mentioned before, by posting constant, quality posts to your blog, you will soon become the leader in your industry for your service and Google.com will begin to recognize that after some time. As a result, it will bump your website up on the rankings. But you must stay focused on what search engine terms you are trying to rank high for and use them tactfully. How do I know this for a fact? My Wedding DJ Website ranks very high for my targeted keywords.

3. Because you will increase traffic to your website

This is almost a no-brainer, but I still have to put it in here. Higher search engine results, wider search engine tracking will result in increased traffic. If you are on page 10 of the search results and you move up to page 1 then your search engine traffic will increase by an estimate of about 1000%. I was getting about 10 visitors per day to my website before my blog, now I am getting over 100 visitors per day consistently. I got 175 a few days ago.

2. Because you will increase your Lead Generation

Leads are golden. A lead from your website means that you just need to do a few more things and that lead will become a client. After you’ve created some great content, you’ve established yourself as an industry leader, provided great value, solved a problem for your bride, they will gladly give you their contact information so that you can offer your services. Have a way to capture that information by putting a form on your website. Just try to get the basic information: Name, phone number, email address, and wedding date. other than that you can get the rest of the details when you communicate with them.

1. Increased Income

This is why I blog at http://www.fhpentertainment.com/blog/ …. nuf said

Happy Bloggin!

–
DJ Francisco
Wedding DJ Blogger

How to Rank Higher on Google

I’ve been searching the web for Case studies on “How to rank High on Google” so you can see how many people use blogs as a double edged sword.

On one side, you have the power to inform and persuade your customers into buying into your products or services.

On the other side, you have all that consent built up, assuming you write consistently and tactically, that the search engines Love.

There is an Austin Criminal Defense Lawyer who goes into more detail about how to rank High on Google’s natural Search Results. Read about how he does it here.

Happy Bloggin!

–
DJ Francisco
Houston Wedding DJ Blogger